IVY stands for the five pointed IVY leaf, illustrating the five People behind the brand: Mrs. Shazia Ammar, Mrs. Sehr Ashar, Mrs. Nazia Atif, Mrs. Asma Waqar and Mrs. Riffat Kazi.

IVY comes out with a wide variety of Pret, Prints, Luxury Pret and Formals every season for Ladies.

The Pret Collection features Ready to Wear clothing for Ladies with affordable prices. Luxury Pret is produced to cater to the needs of Party Wear while Formals and Bridals are perfect for Weddings and Events.

IVY comes out with an Unstitched Prints Collection several times a year, featuring the Summer Lawn Collection, Eid Collection, Summer Volume 2 Collection and the Winter Collection.